Associate Professor in Digital Marketing
American University of Bahrain
Dr. Maryam Almahdi is a Bahraini scholar specializing in digital marketing, social commerce, and digital consumer behavior research. Her current research explores how digital environments shape consumer decision-making, with ongoing projects on impulse buying in the F&B sector, halal marketing practices in Bahrain, and influence and trust in digital ecosystems. She is actively working on several publications, including conceptual papers and empirical studies in digital marketing.
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